“It’s the home of Ben Hogan and all of that, and we’ve also got the Dallas/Forth Worth International airport. “Fort Worth is a golf town,” Taylor said. Proudly made in Texas! #madeintexas #stainless #mambamentality #24 #titaniumhosel #highpolish #purple #gold #sokal #thatfinish□ □□Ī post shared by Artisan Golf LLC on at 6:40am PSTĪrtisan has a few major advantages other startups can only dream of, including long-standing relationships with players, a world-class facility and a location that is almost perfect. This custom made 0117 will be soaking up the sunshine in California. After some tweaks, Reed’s gap wedge and sand wedge were added them to his bag. Having worked with Reed when the young Texan was a Nike staff player, Taylor sent Reed some wedges he thought Reed might like at the end of last season. The wedges, like Reed’s, don’t really even have names because everything is made to the player’s specifications, but there are serial numbers on the hosels so Artisan can maintain a record of what each player has and replicate anything. “I think his number is like 64, 65 or something.” Henry was here not too long ago,” Taylor said. That makes it easier for Taylor and his gang to do the filing, and it creates a cool bond between golfers and the fledgling brand. Instead of filling customer information by the client’s last name, each person who buys something from Artisan gets a custom number, for life. Instead, the plan is to keep making custom. At this point the company really doesn’t have “stock” offerings. It does not make irons, hybrids or woods, and Taylor has no plans for creating those types of clubs.Īrtisan’s scale is tiny, and Taylor wants it to stay small. Artisan provides high-end custom fitting services to golfers, encouraging players to bring their previously purchased clubs if they need to be tweaked, more precisely fit or customized with designs and paint.Īrtisan is also a boutique wedge- and putter-maker. This time, however, things for Taylor and his crew are going to be very different. Founded in 2017, Artisan Golf operates out of the same facility where Nike clubs were made.Ī post shared by Artisan Golf LLC on at 3:05pm PDT Taylor and some of his former co-workers were able to buy from Nike the machines needed to make golf clubs, many of which they had built themselves, and start a business. He walked up to me and softly put his hand on my shoulder, looked me in the eye and said, ‘I just want you to know that decision probably hurt me more than anybody.’ That dried up a lot of the feelings that I was holding on to.”Īs the cliché goes, from a hardship sprang an opportunity. “I was not bitter, but I guess I was in shock. “I did not realize until that day that I still bared the burdens of what happened,” Taylor said. At that event, Nike founder Phil Knight saw Taylor and made a beeline toward him to talk. “But it was inspiring and continued to fuel our passion, because a lot of that was driven by how well the players liked the stuff and their fear of not having more of it.”Īfter that job was done, Woods requested that Taylor come to New York City in October 2016 to attend the Tiger Woods Foundation’s 20th anniversary celebration. “We were making things at a pace that we weren’t really used to,” Taylor said. In the weeks that followed, Taylor and a handful of others were tasked with creating an inventory of equipment that Nike’s staff players could use until they found clubs made by other manufacturers. In August 2016, Nike announced it no longer would make golf equipment. #Madeintexas #artisan #resume #comingsoon #history #craft #rightway #madetoorder #gameusedĪ post shared by Artisan Golf LLC on at 6:39pm PDTĪfter Impact Golf was acquired by The Swoosh, Taylor helped create wedges and irons for players such as Rory McIlroy, Paul Casey, Tiger Woods and Michelle Wie at The Oven, Nike’s golf research and development facility in Fort Worth, Texas. 30 years and counting working with thousands of the best players, multiple #GOATS □included.
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